It’s funny how sometimes the biggest leaps in growth don’t come from flashy strategies or complicated tools — they come from noticing the small, almost invisible patterns in the way people interact online. I remember sitting in a small café in Madurai, sipping chai, and watching a friend scroll endlessly through his phone. He wasn’t buying anything or signing up for newsletters; he was just exploring, reacting to what caught his eye. That moment stuck with me because it remin
