Sometimes, growth feels like trying to fill a bucket with water using a tiny cup. You know the goal — more customers, more visibility — but the resources? Limited. And in the busy streets of Madurai, where small businesses bloom like jasmine in the evening air, making every drop count becomes an art. I remember walking past a small bookstore tucked in one of those narrow lanes near the Meenakshi Temple. The shop owner was sharing stories with his customers, not just about boo
