Madurai wakes up early. Before the sun fully rises, tea shops begin their rhythm. The sound of steel tumblers, the smell of fresh filter coffee, the quiet conversations between shop owners opening their shutters. For decades, business here has grown through familiarity. A good reputation, word of mouth, and a loyal neighborhood were enough. A small bakery near a busy junction, for example, might never have worried about marketing. People simply knew it existed. Someone’s uncl
