On a warm evening in Madurai, the streets slowly begin to glow with shop lights. Small tea stalls buzz with conversations, textile shops display colorful fabrics, and roadside vendors call out to passing customers. For decades, this rhythm has been the heartbeat of local business in the city. Earlier, success for many businesses depended on familiar things — a good location, word-of-mouth from loyal customers, and perhaps a brightly painted signboard that caught the attention
