Scaling a small business sounds exciting, right? You start small, build loyal customers, and then dream of becoming the “next big thing.” But here’s the reality check — most small businesses struggle to grow profitably. The reasons are not always about competition or lack of funds; sometimes, it’s about using the wrong strategies at the wrong time. Imagine running a café in Madurai — your filter coffee is the talk of the town. People love it, but when you try to expand, thing
