A few years ago, a small textile shop owner in Madurai told a story that stuck. Every morning, he opened his shop at the same time, swept the floor, arranged the fabrics just right, and waited. Some days were busy, some days painfully quiet. When people suggested “doing digital marketing,” it sounded a bit like telling him to shout louder in a crowded street without explaining which direction to face. That’s often how the journey begins. A mix of hope, confusion, and a quiet
