A few months ago, a small shop owner in Madurai asked a simple question while closing his store for the evening. “Why is my website missing from Google?” It was an honest question. His shop had been running for years. People in the neighborhood knew it well. The signboard outside had faded from years of sunlight, but customers still found their way in. But online? It was like the shop didn’t exist. And that moment perfectly captures the mystery many businesses feel about Goog
