A few years ago, I remember sitting across from a small business owner in Madurai, sipping filter coffee and listening to her story. She had a cozy little bakery tucked away on a bustling street, famous among locals for her signature cakes. But despite the mouth-watering treats, she struggled to reach new customers. “I post on social media every day, but nothing seems to stick,” she sighed. It was a scene that felt all too familiar — talented businesses lost in the vast digit
