A few years ago, many small businesses in Madurai believed marketing meant printing flyers, placing newspaper ads during festival seasons, or depending completely on word-of-mouth recommendations. For a long time, that approach worked. A popular textile shop could survive on local trust alone. A clinic could grow through family referrals. A restaurant only needed good taste and a crowded evening rush to stay visible. But 2026 feels very different. Today, even the smallest bus
