There’s a tea shop near my street in Madurai that always has a crowd. Not because it’s fancy. Not because it has a big board or flashy ads. But because the tea just tastes right. Strong, consistent, and somehow comforting every single time. A few shops away, there’s another tea stall. Bigger. Brighter. Even offers more items. But it’s usually empty. That contrast? It reminds me a lot of how businesses experience SEO. The early excitement (and confusion) When small and mid-siz
