It all started over a cup of chai in a small Madurai café. I was chatting with a friend who runs a local handicraft business, and she looked genuinely puzzled. “I spend so much on ads, but sometimes it feels like the money just disappears,” she sighed, stirring her tea absentmindedly. It was a feeling I think many business owners know all too well — the frustration of investing in marketing without seeing the kind of return that makes the effort feel worth it. This is exactly
