Walking through the bustling streets of Madurai, you can’t help but notice the mixture of tradition and modernity everywhere — the ancient temples standing tall beside new cafés, local shops evolving into online businesses, and the aroma of street food blending with the hum of digital startups. In this city, just like in any growing business landscape, the question often arises: how do you make your presence felt in the vast digital world without losing your authenticity? Thi