There’s a familiar scene in many homes these days. Someone sits at a laptop late at night, half a cup of coffee gone cold, dozens of browser tabs open. One tab is analytics, another is a half-read blog, another is a forum thread from three years ago. The feeling is hopeful but heavy — maybe if I just tweak this one thing, it’ll work. That’s what doing SEO yourself often looks like. Not dramatic. Just quietly exhausting. Most people don’t start with the idea of hiring help. Th