Last week, I was chatting with a friend who runs a small bakery in Madurai. She had just invested in revamping her online presence, and I could see the mix of excitement and confusion on her face. “I want someone who actually gets results,” she said, “but how do I know who to trust?” It reminded me of walking into a crowded market where every vendor promises the freshest mangoes — but only a few actually deliver the sweetness you’re expecting. Picking the right digital market
