I still remember the first time my cousin tried to sell her handmade candles online. She had a beautiful product, Instagram-worthy photos, and even a little social media following. But weeks went by, and her online orders barely trickled in. It wasn’t that people didn’t like her candles — it was just that nobody could find her in the vast sea of the internet. Watching her frustration, I realized something important: having a great product is only half the battle. The other ha
