In Madurai, mornings usually begin the same way. Shops open their shutters slowly, tea stalls fill with conversations, and the aroma of fresh jasmine flowers floats through the streets. Small businesses come alive one by one — tailors, textile stores, bakeries, mobile repair shops. But in recent years, something interesting has been happening alongside this everyday rhythm. While the physical shops open their doors, another “shop” quietly opens online. And that shop is a webs
