Scrolling through social media one evening, I stumbled upon a small local business in Chennai that was doing something extraordinary. Their posts weren’t just flashy ads — they told stories. They showed the behind-the-scenes chaos of running a café, the joy of a loyal customer discovering a new dish, the little celebrations of hitting milestones. And somehow, all these simple stories were drawing people in, not through gimmicks, but through a genuine connection. It got me thi
