A few years ago, many small business owners in Madurai believed that good products and word-of-mouth recommendations were enough to survive. A textile shop near Periyar bus stand depended on loyal customers. A small bakery in Anna Nagar trusted regular visitors. A family-run furniture store relied on newspaper ads during festival seasons. Life moved more slowly then, with businesses growing through personal connections and neighborhood credibility. But 2026 feels different. T
