There’s a small tea shop tucked into a busy street corner in Madurai. Nothing fancy — just a steel counter, a few plastic stools, and the familiar smell of strong chai. For years, it survived on regulars: auto drivers, college students, and nearby shop owners. But sometime over the past year, a shift happened. New faces started showing up. People were taking photos, tagging the location, even recommending it in WhatsApp groups. The tea didn’t change. The place didn’t expand.
