In many streets across Madurai, small businesses quietly start their day long before sunrise. A tea shop owner boils the first batch of milk. A tailor opens the shutters and arranges neatly stitched blouses. A small mobile repair shop owner wipes the glass counter before the first customer walks in. For years, growth for these businesses followed a simple formula — good service, word of mouth, and patience. But something slowly changed. Customers who once walked into shops no
