Madurai wakes up early. Before the traffic builds and the temples fill with devotees, small shop owners are already opening shutters, arranging products, and preparing for the day. A tea shop owner wipes the counter, a textile store rolls out new sarees in the display, and a small bakery begins its first batch of buns. For decades, this rhythm worked perfectly. People walked through streets, discovered shops, asked friends for recommendations, and trusted what they saw with t
