It was a quiet afternoon in Madurai’s bustling streets, the kind of afternoon where the aroma of jasmine from the temples mingles with the scent of fresh idlis from street-side breakfast stalls. I was sipping chai at a small café when I overheard a conversation between two shop owners. One was lamenting about his dwindling foot traffic despite having a shiny new website; the other nodded knowingly, “Maybe it’s time to work with someone who actually knows Madurai.” That simple
