I once watched a friend buy a phone after weeks of research. Specs compared, videos watched, opinions collected. In the end, he still chose the wrong one — not because it was bad, but because it didn’t fit how he actually used his phone . That mistake felt small, but the lesson was big. Choosing services works the same way, especially when it comes to marketing. Most people don’t realize this early. They learn it late — after money is spent, expectations are broken, and patie
