Every city has its own rhythm. Madurai is no different. Walk through the busy streets near Meenakshi Amman Temple, and you’ll notice something interesting. Old signboards that have been there for decades still hang proudly above shops. Some are faded by the sun, some freshly repainted. Flyers are handed out near traffic signals. Posters appear overnight on compound walls. Loudspeaker announcements echo during festival seasons. For a long time, this was marketing in Madurai. A
