It’s 6 a.m., and you’re sipping your first cup of filter coffee, scrolling through your inbox. Your small business emails have been piling up, customer inquiries are coming in at odd times, and you can’t help but wonder if all those hours spent on social media campaigns and Google ads are really paying off. It’s the classic entrepreneur’s dilemma: you know marketing matters, but is it actually giving you a return, or are you just throwing money into a digital void? This is wh
