It was a warm morning in Madurai, and the streets were already alive with the familiar hum of scooters, vendors calling out their daily specials, and the scent of freshly brewed filter coffee drifting from the corners of every bustling street. Walking through these lanes, it struck me how each neighborhood had its own rhythm, its own subtle patterns of life that outsiders rarely notice. For a business trying to connect with people here, understanding these nuances isn’t just
