I once met a small business owner in Madurai who ran a cozy handmade jewelry shop. Her products were beautiful — each piece had a story, a personal touch. But her website? It felt like a quiet shop in a busy street where no one stopped to look. She told me, “I hired an agency. They said they’ll do SEO. It’s been months… nothing changed.” That conversation stuck with me. Because it wasn’t just about SEO — it was about expectations, trust, and the gap between doing something an
