In a city like Madurai, where small businesses grow quietly between tradition and fast-changing modern habits, the idea of “being visible” has taken on a completely new meaning. Earlier, visibility meant a good location, a familiar name, or word-of-mouth spreading through families and neighborhoods. Now, it often begins on a phone screen, somewhere between a search bar and a social feed. There is a growing realization among shop owners, service providers, and even local start
