It was one of those mornings when I was sipping my chai by the street-side café in Madurai, watching shopkeepers unlock their doors and reset their displays. I noticed how some small stores had a constant stream of customers, while others, equally charming, seemed almost invisible. It made me wonder — why does one business flourish while another struggles, despite having similar products, location, and effort? As it turns out, in the digital age, visibility isn’t just about a
