As evening settles over Madurai, shop shutters slowly come down and tea stalls begin to buzz. Conversations drift naturally — from family updates to business concerns. Fewer walk-ins, unpredictable sales, and customers who don’t behave the way they used to. Nothing dramatic. Just everyday discussions. Yet somewhere between refilling a glass of tea and boarding the last bus home, quiet decisions are being made — decisions that shape how Madurai businesses survive and grow in 2