On a quiet Madurai evening, just before shops pull down their shutters, you’ll often hear the same conversations repeating themselves. A textile owner talking about falling walk-ins. A small restaurant owner wondering why the place next door suddenly feels fuller. A tuition center owner staring at their phone, refreshing Google Maps reviews like it might change something overnight. Nobody says “SEO” out loud at first. They say things like, “People don’t search like they used
