In Madurai’s busy streets, business competition used to feel very physical. Shops relied on location, word of mouth, and loyal customers who walked in regularly. A textile store near a temple street, a small café tucked in a corner, or a service shop near a bus stand — all depended on foot traffic and local familiarity. But slowly, something invisible started changing the way customers choose where to go. It didn’t happen overnight. It started with people spending more time o
