It’s a quiet Thursday morning, and I’m scrolling through my phone over a cup of chai. Feeds are full of posts — some funny, some inspiring, some just random — but almost all of them are chasing the same thing: attention. Likes, shares, hearts. But how often do those clicks actually translate into meaningful results? I’ve noticed this pattern again and again, especially when observing local businesses trying to make their mark online. It’s a little like throwing confetti into
