It’s funny how digital trends feel like waves on a beach. One moment, you’re comfortably surfing small, predictable ripples, and the next, a massive swell arrives, completely changing the game. In 2026, this wave isn’t just about flashy ads or trending hashtags — it’s about subtle, smart moves that actually make a difference for businesses. I recently observed this while chatting with friends in the tech scene in Tamil Nadu, and it made me reflect on how some companies seem t