It usually doesn’t start as a mistake. It starts with hope. A small business owner, excited to grow, signs up with a team that promises visibility, leads, and “guaranteed results.” The first few weeks feel quiet but normal. Then the reports become confusing. The calls become less frequent. And slowly, that uncomfortable feeling creeps in — something isn’t right, but money is still going out every month. In cities like Madurai, where businesses are growing fast and competition