Have you ever watched someone try to cook a new recipe without measuring anything — just throwing in a pinch here, a dash there, hoping it’ll taste good? There’s something charming about confidence, but most of the time, the result is unpredictable. You might end up with a masterpiece or a kitchen disaster. That same feeling can happen in the business world, especially when it comes to digital marketing. Brands often start campaigns based on hunches, social media trends, or w
