Madurai has always been a city of stories. Walk through the narrow lanes near Meenakshi Amman Temple early in the morning, and you will see shop shutters slowly lifting. The smell of jasmine flowers fills the air, tea stalls begin their daily rhythm, and small businesses quietly prepare for another day. For decades, growth here depended on familiar things — word of mouth, loyal customers, and a well-placed shop board that people recognized. But something interesting has been
