There’s a small tea shop near a busy road in Madurai. Nothing fancy. No bright boards, no loud marketing. But somehow, every evening, it’s full. Office-goers stop by, college students hang around, and even people passing through seem to know about it. One day, I casually asked the owner, “How do so many people find your shop?” He smiled and said, “Good tea… looks like it’s being talked about.” That’s it. No complicated strategy. “A well-timed push makes all the difference.” I
