A few months ago, I was sitting in a small café in Madurai, watching a local business owner scroll endlessly through his phone. Every few minutes, he would refresh his website analytics, hoping something would change. It didn’t. “Content podren… keywords use panren… still rank aagala,” he sighed. It reminded me of something simple — like cooking rasam without tasting it. You follow the recipe perfectly, but something feels off. And you don’t know why. That’s exactly where man
