A modest tea shop stands at the corner of a lively street in Madurai. No fancy board. No neon lights. Just a hand-painted sign and the smell of boiling milk and crushed ginger. Every morning, the same group of people gathers there — not because it’s the biggest shop, but because the tea tastes right. It feels familiar. It feels trustworthy. This is often how small businesses survive in a world dominated by big brands. Not by shouting louder, but by being easier to find, easie
