There’s a small textile shop on a busy Madurai street that always feels full, even on quiet afternoons. No flashy hoardings. No loud offers shouted from the doorway. Just a calm confidence that people who walk in will likely stay, browse, and buy. The shop owner once said something simple: “People don’t come because I shout. They come because they feel comfortable here.” Websites work the same way. Plenty of sites get visitors every day. Numbers go up, charts look impressive,