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rgisasia2016
Jul 13, 20222 min read

History and Evolution of Digital Marketing



Introduction:


In this modern world where over 170 million people use social media regularly, every working professional is expected to be familiar with at least the core tenets of Digital Marketing. In simple terms, Digital Marketing is promoting products over the internet or any form of electronic media. According to the Digital Marketing Institute, “Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses.”


People are consuming digital content daily. Very soon, traditional marketing platforms will disappear, and the digital market will completely take over. Digital marketing is more affordable than traditional marketing. So you need the Best Digital Marketing Company in Madurai to help your business with the best Digital Marketing Services. Let’s see how digital marketing is developed over the years.


History and Evolution of Digital Marketing:

  • During the 1990s and 2000s, the business changed the way of marketing strategies and started using digital platforms.

  • After the invention of the World Wide Web in 1989, the first search engine named “Archie” was launched in 1990.

  • The World Wide Web was launched for public use in 1991.

  • In 1995, Over 16 million online users around the world. And that leads to starting of an era of online information and technologies.

  • Launch of “Yahoo” an American web service provider in 1995.

  • Launch of Google in 1998.

  • Launch of LinkedIn and WordPress in 2003.

  • Gmail Services of Google launched in 2004.

  • The Birth of Facebook in 2004.

  • YouTube launched in 2005.

  • Twitter launched in 2006.

  • iPhones launched in 2007.

  • Launch of WhatsApp in 2009.

  • Google launched real-time search engine results in 2009. It promotes digital marketing to the next stage.

  • The Birth of Instagram in 2010.

  • In 2011, the percentage of network users surpassed the TV viewership.

  • Facebook introduced mobile ads in 2012.

  • In 2014, the percentage of mobile users surpassed desktop users.

  • After these developments in digital marketing, a new tool, strategy, and technology make a new path in the digital marketing world every year.

  • Facebook is the most popular social media platform for online marketing with 99% of users. Twitter chases with 97%


History and Evolution of Digital Marketing in India:

  • On 15th August 1995, VSNL (Videsh Sanchar Nigam Limited) launched internet services in India.

  • Only 0.5% of Indians used the internet in 2000.

  • Only 15% of Indians used the internet in 2013. In 2019, network users in India crossed 500 million. Researchers predicted that India can cross 650 million internet users in the next two years.


Conclusion:


Digital marketing is the heartbeat of a business in this modern world. Over the years, Digital Marketing is developed into an important tool for your business survival in this world. So you need the Best Digital Marketing Company in Madurai to guide your business in this competitive world. For More details visit our website to get the best Digital Marketing Services at the best price: www.rgis.asia or Contact Us: 98947 73201.


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