Digital marketing is online marketing, which refers to advertising delivered via digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as:
· Search engines · Websites · Social media · Email · Mobile apps · Text messaging · Web-based advertising
In-short, if a marketing campaign is using any of the above online media channels, it’s to be digital marketing.
Consumers today are heavily dependent on digital platforms to research products. Some of the customers research a brand online before engaging with it, according to HubSpot Research, 51% of consumers state they use Google to research products before buying it.
“Digital marketing is at the core of everything today — it has gone from ‘one of the things marketing does’ to ‘the thing that marketing does.”
Advantages of digital marketing
The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.The benefits of digital marketing include:
Global reach -A website that allows you to find new markets and trade globally for a small investment.
Lower cost -Properly planned and well-targeted digital marketing campaigns can reach the right customers at a much lower cost than following other traditional marketing methods.
Traceable & measurable -Measuring online marketing with web analytics and other online metric tools makes it easier to establish how effective a campaign has been. You can get detailed information about how customers use a website or respond to advertising.
Personalisation -If your customer database is linked to your website, then whenever someone visits the site, you can provide them targeted offers. The more they buy from you, the more you can know about your customer profile and market effectively.
Forecasting -By getting connected with social media and managing it appropriately, you can build customer loyalty and create a reputation for being easy to engage with.
Social currency -Digital marketing lets you create engaging campaigns using content marketing tactics. This content includes images, videos, articles that can gain social currency by passing it from user to user that becomes viral.
Improved conversion rates -If you are active online, then your customers are only a few clicks away from making a purchase, whereas other media require people to make a phone call, or go to a shop, digital marketing can be smooth and immediate.
Adding all of these aspects digital marketing has the potential to increase more sales in business.
How to plan, implement, and optimize your digital marketing program
Identify and connect with your audiences Today’s buyers expect a personalized experience by every touch point. So you must understand their demographic, firmographic, and technographic dimensions as well as how to address their queries and difficulty arises about the market with the help of Best Digital Marketing Company in Madurai.
Determine goals and measurement strategy Use audience information to determine their interest and get a clear view of their sales journey to establish your goals and measurement strategy.
Important metrics include:
· Impressions · Reach · Clicks · Click-through rate (CTR) · Engagement rate · Conversions · Cost per lead (CPL)
There are also the back-end metrics like return on investment (ROI), return on ad spend (ROAS), first- and multi-touch attribution, and lifetime customer value (LCV).
Set up your ad channels
Ad technology can take time to navigate, so make sure you to have the right elements in place before getting started, including:
· Data management platforms (DMPs) · Demand-side platforms (DSPs) · Supply-side platforms (SSPS) · Ad exchanges
Set up your team, communicate everyone’s objectives, and show how their channels can fit into the big picture of digital marketing.
Launch your site
Digital marketing can be used for acquisition, support building customer loyalty, and branding. With review metrics you can identify where you stand ahead from others and where you need to work to become a leader with this high-impact, high-demand space by collaborating with Best Digital Marketing Company in Madurai.
Online Marketing Channels
Inbound Marketing
Inbound marketing is a term that refers to how you can use various digital marketing channels to reach new customers majorly through the process of content creation and how to push them through a funnel until they get converted.
The main elements of inbound marketing are content, attention, engagement, trust, and satisfaction. All these elements have a goal is to help businesses connect with their potential customers and establish a channel of both side communication with them that will lead to more sales.
A digital sales funnel main goals are: · To get people learn your brand, · To get them engage with your brand (either through your website or app), · And to get them to convert
Mobile Marketing
Mobile marketing refers to the process of reaching customers in the different mobile app stores such as Google Play, Apple app store, or Amazon marketplace.
With mobile marketing, you can promote your apps either through paid advertising or through other methods cross-app promotions, etc., so that they can grab attention and get installed by more users.
Mobile marketing is not the same as having a mobile friendly version of your website. Making your website mobile friendly is a must and necessary aspect otherwise your website won’t be on Google searches results performed on mobile.
Affiliate Marketing
Affiliate marketing is one of the oldest forms of marketing that has grown considerably with the rise of internet usage, with affiliate marketing, you promote other people’s products and you get a commission every time you make a sale or introduce a lead. When designing your digital marketing strategy, you should include affiliate marketing to get people connected with your brand and sell your products for a commission.
In other words, when you have a product or service to promote online, you should consider an affiliate program where people can sign up to find resources and material they can use to promote your products on the internet.
Your affiliates cannot only drive more sales but they can also become the best representatives of your brand and influence others to buy or connect with your company.
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