How We Saved a Madurai Retailer ₹1.5 Lakhs/Month in Wasted Ad Spend

We are a Results Driven Digital Marketing Agency in Madurai, where we know the importance of every rupee, especially with advertising. Recently, we worked with a local fashion retailer investing over ₹2 lakhs on online ads each month with no substantial returns. Within two months, we helped them stop wasting ₹1.5 lakhs on ads every month and increased conversion rates even further. 

How could we do that?

The fashion retailer was running Google and Facebook ads with broad targeting and no tracking or segmentation. Within the framework of a respected digital marketing agency in Madurai, we performed an exhaustive audit of their accounts. We observed a lot of keyword targeting errors, overlapping audiences, and ad creatives that were, frankly, irrelevant. Most of their budget was essentially wasted on people who never had any intention of changing their behavior. 

We redesigned their entire advertising strategy to focus on high-intent local keywords, custom audience retargeting, and performance-driven creatives. Instead of generic ads, we helped them target Madurai shoppers who were searching for their products. 

We then set up conversion tracking on their website so we could see real-time ROI tracking. With this data, we were able to pause underperforming campaigns and focus on the winners, which lowered their CPA by 65%.

The results? Less wasted spend, more ROI, and a happy client with a fully revamped ad strategy that is getting results. They only spend ₹50,000 on ads per month and now get almost 3x the leads than before! That's the kind of intelligent and expeditiously scalable growth that our clients expect from a Results Driven Digital Marketing Agency in Madurai. 

So, if you are a business owner just about sick of throwing cash at ads that bear no fruit, let our Madurai digital marketing company show you what results look like!

Visit their website: www.rgis.asia or call +91 9894773201 to learn more about their services and start your journey towards online success.

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