Think Your Marketing is Working? 3 ROI Metrics You’re Probably Ignoring

For the most part, businesses are expanding their time, effort, and money in digital marketing-and many are unsure whether it is yielding any returns. If you are considering likes and impressions as the ultimate in measuring success, you are probably quite misguided. As the Best ROI Digital Marketing Company in Madurai, we would love to draw your attention to three very much underrated ROI metrics that can very well change the way you measure success. 

1. Customer Acquisition Cost (CAC)

It is very easy to be happy with new leads; how much are you spending to really acquire a customer? Now you know that CAC tells you just that. If you are spending more in marketing for acquiring customers than you earn from them, it is time to rethink your strategy. A well-established digital marketing company in madurai will help you maximize this return while working to minimize its cost with optimized campaigns. 

2. Customer Lifetime Value (CLV)

Many marketers focus on that first transaction, but real value is in the long-term relationship with the customer.Lifetime Value (often shortened to CLV) measures the worth of a customer over the entire relationship with the brand. If your digital marketing program ignores retention and repeat purchases, then you are losing revenue. Putting together CLV with CAC provides a clearer picture of ROI.

3. Conversion Rate by Channel

All channels of marketing don't create equal success. For instance, social media ads may drive traffic, while email marketing may be generating big-time conversion. Tracking conversions by channel helps identify what is driving revenue. Being the Best ROI Digital Marketing Company in Madurai, we use channel-specific analytics for a tighter strategy.

Conclusion

A true benchmark for a successful digital marketing strategy ought not to be basic metrics. Concentrating on CAC, CLV, and conversion rate by channel extends the landscape on ROI. If you're done guessing and ready to make profits, come hold hands with a digital marketing company in madurai that cares for ROI.

Let’s turn your marketing spend into measurable growth.

Visit their website: www.rgis.asia or call +91 9894773201 to learn more about their services and start your journey towards online success.

Also Read : 10 Reasons Why Rajagiri Information Systems is Best SEO Company

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